If you are looking for a course that’s non-technical but brings great results to you and your business, then this is the right tutorial for you. The Google Analytics: Google Analytics Individual Qualification (IQ) course is designed for those who want to be proficient in Digital Analytics. This is a short course that will take you, perhaps, a day or two to complete. However, the positive impact of this training is greater than the short time it takes. Once you have completed it, you will be ready to take and pass the Google Analytics IQ test. Passing the official exam qualifies you for the Google Analytics IQ certification. This is a credential that validates your skills in online marketing, web analytics, and digital analytics.

Description

This video course takes you through both the beginner and the advanced level of Google Analytics. The beginner level includes the process of creating your account, implementing tracking code, and setting up of data filters. You also get to learn how you can navigate through Google Analytics reports and interface, setting up dashboards, as well as short cuts. The other areas covered include how to carry out some tasks, such as analysing basic audience, behaviour reports, acquisition, and setting up goals and campaign tracking.

For the advanced level, you will learn about the process of collecting and processing data into reports that can be read. The topics include use of configurations, such as custom metrics, custom dimensions, and event tracking in collecting business specific data. You will also become competent in analysis techniques that are more advanced. These are techniques that use segmentation, audience reports, channel reports, custom reports, and marketing techniques such as remarketing and dynamic remarketing that allow customers visiting your website to view ads. The course content is delivered through short video lectures. There are also transcripts and practice tests that will boost your assessment preparation.

Course objectives

• Introduction to Google Analytics
• The layout of Google Analytics
• Basic reporting
• Basic campaign & conversion tracking
• How to collect and process data
• How to set up collection and configuration of data
• Understanding advanced tools and techniques used for analysis
• Advanced tools for marketing

Exam details

• Duration: 90 minutes
• Passing score: At least 80%
• Languages: Czech, Chinese (Traditional and Simplified), English (UK and US), Dutch, French, Italian, German, Japanese, Portuguese, Portuguese (Brazil), Korean, Russian, Spanish, Turkish, Thai, Spanish (Latin America), Vietnamese
• Certification validity: 12 months

Target audience

• Online marketers
• Potential online marketers
• Potential digital marketers
• Website owners

Conclusion

If you want to take your business to the next level or want to be a part of the digital revolution, then this Google Analytics course has been specifically designed for you. You will gain knowledge and practical skills that will enable you to provide the much needed digital business analytics online. Businesses are looking for those professionals who can help them attract profitable traffic online. Success in any online venture demands that your website or ads gain more traffic and a higher conversion rate as a result. Taking this invaluable course, passing your Google Analytics IQ assessment, and gaining your Google certification will open greater job opportunities for you.

Job titles:

• Digital analyst
• Google metrics analyst
• Google Analytics expert
• Ads specialist
• Marketing strategist-inbound
• Social media influencer
• Web conversion optimization specialist

With this credential, you will find jobs that can bring to you an average annual salary of $56,368.