The Google AdWords certification is an essential credential for marketers because it is among the few standardized ways available to recognize their level of knowledge in online advertising. Upon obtaining this certification, you get a personalized verification that you are able to appear on the public profile page of Google Partners. Google AdWords has evolved throughout the years. It was initially a standalone program but is now affiliated with the Google Partners program. There are two credentials: individual and company. While the individual certification has not changed, it may be complicated for those candidates who are not associated with a Google Partner agency.

There are two certification exams that one should pass in order to get certified. The first test is AdWords Fundamentals. The second exam is an additional test between Display Advertising, Search Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. You will get 120 minutes to complete approximately 100 questions in the AdWords Fundamentals, Display Advertising, and Search Advertising exams. For the Shopping Advertising, Mobile Advertising, and Video Advertising tests, you will get 90 minutes to answer approximately 70 questions. The passing score for the exams is 80%. In case you fail the test, Google allows you to re-take it after 7 days.

The candidates have to sign up for Google Partners to access the exam. After you sign in, you will see the tab containing certifications and click on AdWords to access the certification test. After that, you will click on ‘Take exam’ when you are ready to take it. You do not need to sign up months before taking the exam. As long as you have the Internet connection, you can take the test from wherever you are. You can use the Google Exam Study Guide and the iPass Exam program to prepare for the actual certification test. When you pass the exam, you will go to your Google Partners account and access and print your AdWords certification through the AdWords Certified link in your profile.

The validity of the Google AdWords certification is one year. Therefore, you will have to renew your credential by taking the AdWords Fundamental exam and the second test of your choice.